Video: Use the Back-to-Back Story Method to Influence Your Audience
July 27th, 2010
Using two stories back-to-back is often a very effective way to influence your audience, especially if one story represents a “don’t” and the other story represents a “do.” Why? It’s because the contrast in the stories helps to make the “right way” decision clear. In this video, I use two stories back-to-back to make one clear point. Check it out:
23 Responses to “Video: Use the Back-to-Back Story Method to Influence Your Audience”
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WoW..Craig…solid performance..really tight, great message, delivery…well done.
The ‘Sheen Factor” baby!
Hello Craig;
Thank you for the tip.. back to back stories… I love using stories and this is a natural step UP! I can do this!
And… a good message.. to treat all people well…. You never know who will be interesting… until you talk to …. and listen to… many people.
My girlfriend with political ambitions… says after she ran for a local government position and got trounced…. “I thought it was about the issues….Now I know it’s about the outfits..” What a shame more people didn’t get to know her as I do.. she’s brilliant and wise too.
Regards, Joanne
Toastmaster, District 21
BC Canada
Thanks for this tip Craig. I saw your video last night and this morning, I use the technique in a speech at my Toastmasters club. It worked wonderfully.
I’m glad to hear that Chuck. Keep it up!
Thanks Joanne for your comment!
Thanks Martin. I try to live my life by that message.
Craig,
Loved the back to back story idea. Now, I do see there is a trick in making sure the transitional tease is still present in order for the stories to flow. I loved how you set up the answer as “martin Sheen” from the audience, tied the story and then moved through the point of both; loved it. I look forward to trying this in my Dream Project Presentation as I share the Dream Teams Destinations. I only wish it will go as smooth as yours. You are still my hero speaker. thanks
Thanks, Craig! Awesome video, inspirational message. I met Martin Sheen when my brother was a PA on The West Wing. I visited the set and Martin immediately came up to welcome me, saying “Hi, I’m Martin. Good to meet you.” Very humble, very personable, made me feel great. The Sheen Factor.
Best,
Allison Shapira
Harvard Toastmasters Club
Craig,
You’re one of the most exciting and engaging speakers I’ve seen. I hope that one day when you’re in Australia I’ll get to introduce you!
Brilliant.
Hi, Graig I like you a lot, and your speech. I’m a student in 3rd year English at Ouargla university in Algeria. And I will do my best to achieve what you said in the next year on front of a huge number of audience, and thanks for your help to the people who are shy to stand on front of people.
Thanks Sarah. I’m looking forward to our upcoming workshop that we do for other speakers in the fall.
Thank you Brahimi. I was shy too. It just proves that practicing with the right processes can help us all improve. Keep speaking up!
Thank you very much. I will be in Australia in September so I hope to meet you there!
Thanks Allison. I’m thrilled to see that Martin Sheen is still the Martin Sheen I met. It’s amazing the impact you can have on people just by how you treat them on a day to day basis. Thanks for your comment.
Dear Craig ,
Every time I watch you present something, Wow , You make a big difference in my life and furture in presenting. You really worth watching, Congratulation, in all your success and same regards to your lovely wife
Thank you Ghada. I appreciate your kind words and I look forward to staying connected.
Craig,
I just finished your book “World Class Speaking” and enjoyed it very much.
Now I am trying to purchase a copy of your book “The Nuts and Bolts of Public Speaking” from your website. When I add the book to to my cart, the next page states that my cart is empty.
Can you help me? Thanks.
I love this video about the “Sheen Factor.” This is a powerful presentation and the best example I’ve ever seen on how to connect to your audience. WOW!
I forwarded your 52 FREE speaking tips to lots of friends I know could benefit from them. It was a pleasure meeting you in person and seeing how you use the “Sheen Factor,” which sets you apart from many other professional speakers.
Thank you Barbara. It was a real pleasure meeting with you as well!
Craig, such an inspirational messge@!And I love your quotes, especially “When you make others visible, they make you valuable.” You live what you teach – thank you.
Liz Northrop
Thank you Liz. Also, I notified you when the Nuts and Bolts book came in a few months ago. Hopefully you received the message. All the best!
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